The Messy Middle: Why SMEs Are Caught Between Spreadsheets, CRM and AI
Revenue Operations, Commercial Intelligence Alexander Twibill Revenue Operations, Commercial Intelligence Alexander Twibill

The Messy Middle: Why SMEs Are Caught Between Spreadsheets, CRM and AI

Many SMEs believe they have a technology problem. In reality, they are often caught between traditional processes, digital systems and emerging AI capabilities. Discover why workflow design, not just technology adoption, is becoming a critical source of competitive advantage.

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Most Businesses Already Have AI. Why Aren’t They Seeing Better Results?
AI Workflows, Commercial Workflow Intelligence Alexander Twibill AI Workflows, Commercial Workflow Intelligence Alexander Twibill

Most Businesses Already Have AI. Why Aren’t They Seeing Better Results?

Most businesses have already adopted AI. The organisations creating the greatest value are not necessarily using more tools, they are redesigning the workflows that AI supports. As AI becomes increasingly accessible, workflow intelligence, decision quality and execution are emerging as the real sources of competitive advantage.

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