From the MKFM Event to Conversations with Local Business Leaders
Great talking to business leaders at the MKFM event in June
The Big Consultancies Have Quietly Changed Their AI Conversation. SMEs Should Pay Attention.
The conversation around AI is shifting. Major consultancies are increasingly focusing on revenue systems, commercial execution and customer journeys rather than standalone tools. Here is what SME leaders should take from that shift.
How AI Is Bringing Enterprise Capabilities to SMEs
For years, advanced business capabilities such as market intelligence, forecasting, process optimisation, and business analytics were largely reserved for large enterprises. AI is beginning to change that dynamic by reducing the cost of accessing these capabilities. However, the greatest value comes not from AI tools alone, but from combining them with better workflows, decision making, and operational coordination.
The Messy Middle: Why SMEs Are Caught Between Spreadsheets, CRM and AI
Many SMEs believe they have a technology problem. In reality, they are often caught between traditional processes, digital systems and emerging AI capabilities. Discover why workflow design, not just technology adoption, is becoming a critical source of competitive advantage.
Most Businesses Already Have AI. Why Aren’t They Seeing Better Results?
Most businesses have already adopted AI. The organisations creating the greatest value are not necessarily using more tools, they are redesigning the workflows that AI supports. As AI becomes increasingly accessible, workflow intelligence, decision quality and execution are emerging as the real sources of competitive advantage.
AI Has Quietly Changed the B2B Buying Journey
AI is quietly reshaping the B2B buying journey long before suppliers ever speak to buyers. From discovery and research to evaluation and shortlisting, AI increasingly influences what buyers see, compare, trust, and ultimately choose. The companies that win will not simply be the ones using more AI, but the ones that are easiest for both humans and AI systems to understand.
What’s Actually Happening Inside B2B AI Workflows Right Now?
In this practical discussion with Andrew Berry, the conversation explores what b2b companies are actually experiencing with AI
Machine Legible Marketing: How AI Agents Are Changing Demand Generation for SMEs
AI agents are beginning to change how buyers discover, compare, and evaluate companies. For SMEs, the challenge is no longer just being visible online. It is becoming clear, structured, and machine readable enough for both humans and AI systems to understand, trust, and recommend.
AI Workflows for SMEs: Why Adoption Isn’t the Problem, Execution Is
Most SMEs are already using AI, but few are seeing meaningful results. The issue is not adoption, it is execution. While tools are being introduced across functions, underlying workflows remain unchanged, limiting impact. The organisations that generate value from AI are those that redesign how work flows across data, decisions, and actions. For SMEs, the challenge is not access to AI, but structuring the business to use it effectively.
The Real Problem with Industrial Inspection Isn’t Automation, It’s Data Flow
Industrial inspection has rapidly evolved from manual checks to continuous, automated data capture. However, most businesses are not constrained by data collection, but by their ability to structure, interpret, and act on that data. This article explores why data-to-decision workflows, not automation, are now the critical gap for industrial SMEs.
From AI Tools to Workflows: What Leading AI Reports Reveal and What It Means for SMEs
Recent reports from McKinsey, Bain, Accenture, BCG, IBM, and OpenAI point to the same shift: AI is moving from standalone tools to embedded workflows. This article summarises the shared themes and explains what they mean for SMEs.
Working with SMEs to Apply AI in Real Business Workflows
Most SMEs are using AI, but often in fragmented ways. This article explores how AI can be applied within real marketing and sales workflows, based on practical work with SMEs through a Cranfield-linked initiative.
Working with Difference - Milton Keynes Inspiration Awards
Proud to be nominated for the Milton Keynes Inspiration Awards 2026
Working with SMEs Through Cranfield: Understanding Where AI Actually Fits in Marketing and Sales Workflows
Most SMEs do not lack AI tools. They lack structured workflows. This article explores how AI fits into real marketing and sales processes through practical work with SMEs at Cranfield.
How to Build an AI Content System That Actually Works (Not Just Generates Content)
AI is not solving content. It is accelerating noise. This article breaks down how we are building a structured content system that turns market signals into relevant, decision led outputs across channels.
AI Workflows in Marketing: Why Most Fail (And What Actually Works)
AI workflow design for marketing and sales showing lead qualification, decision system, and structured AI process
AI Automation vs AI Judgement: Why Most Companies Get This Wrong
Many firms will automate fast but make weaker decisions. The winners will combine AI systems, employee training, human oversight, and feedback loops to improve judgement, workflow efficiency, and long term returns.
AI Competitor Analysis: Why Manual Research No Longer Works
Manual competitor research is slow and inconsistent. Learn how AI competitor analysis automates market intelligence and improves decision making.