What’s Actually Happening Inside B2B AI Workflows Right Now?
In this practical discussion with Andrew Berry, the conversation explores what b2b companies are actually experiencing with AI
Machine Legible Marketing: How AI Agents Are Changing Demand Generation for SMEs
AI agents are beginning to change how buyers discover, compare, and evaluate companies. For SMEs, the challenge is no longer just being visible online. It is becoming clear, structured, and machine readable enough for both humans and AI systems to understand, trust, and recommend.
AI Workflows for SMEs: Why Adoption Isn’t the Problem, Execution Is
Most SMEs are already using AI, but few are seeing meaningful results. The issue is not adoption, it is execution. While tools are being introduced across functions, underlying workflows remain unchanged, limiting impact. The organisations that generate value from AI are those that redesign how work flows across data, decisions, and actions. For SMEs, the challenge is not access to AI, but structuring the business to use it effectively.
The Real Problem with Industrial Inspection Isn’t Automation, It’s Data Flow
Industrial inspection has rapidly evolved from manual checks to continuous, automated data capture. However, most businesses are not constrained by data collection, but by their ability to structure, interpret, and act on that data. This article explores why data-to-decision workflows, not automation, are now the critical gap for industrial SMEs.
From AI Tools to Workflows: What Leading AI Reports Reveal and What It Means for SMEs
Recent reports from McKinsey, Bain, Accenture, BCG, IBM, and OpenAI point to the same shift: AI is moving from standalone tools to embedded workflows. This article summarises the shared themes and explains what they mean for SMEs.
Working with SMEs to Apply AI in Real Business Workflows
Most SMEs are using AI, but often in fragmented ways. This article explores how AI can be applied within real marketing and sales workflows, based on practical work with SMEs through a Cranfield-linked initiative.
Working with Difference - Milton Keynes Inspiration Awards
Proud to be nominated for the Milton Keynes Inspiration Awards 2026
Working with SMEs Through Cranfield: Understanding Where AI Actually Fits in Marketing and Sales Workflows
Most SMEs do not lack AI tools. They lack structured workflows. This article explores how AI fits into real marketing and sales processes through practical work with SMEs at Cranfield.
How to Build an AI Content System That Actually Works (Not Just Generates Content)
AI is not solving content. It is accelerating noise. This article breaks down how we are building a structured content system that turns market signals into relevant, decision led outputs across channels.
AI Workflows in Marketing: Why Most Fail (And What Actually Works)
AI workflow design for marketing and sales showing lead qualification, decision system, and structured AI process
AI Automation vs AI Judgement: Why Most Companies Get This Wrong
Many firms will automate fast but make weaker decisions. The winners will combine AI systems, employee training, human oversight, and feedback loops to improve judgement, workflow efficiency, and long term returns.
AI Competitor Analysis: Why Manual Research No Longer Works
Manual competitor research is slow and inconsistent. Learn how AI competitor analysis automates market intelligence and improves decision making.
