AI Transformation Starts with Organisational Alignment, Not Technology

AI Transformation Starts with Organisational Alignment, Not Technology

A recent strategy workshop prompted a broader reflection on AI transformation. While organisations often begin by focusing on technology, lasting success depends on something far more fundamental: organisational alignment, cross-functional collaboration and the capability to adapt.

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AI Workflows for SMEs: Why Adoption Isn’t the Problem, Execution Is
Insights Alexander Twibill Insights Alexander Twibill

AI Workflows for SMEs: Why Adoption Isn’t the Problem, Execution Is

Most SMEs are already using AI, but few are seeing meaningful results. The issue is not adoption, it is execution. While tools are being introduced across functions, underlying workflows remain unchanged, limiting impact. The organisations that generate value from AI are those that redesign how work flows across data, decisions, and actions. For SMEs, the challenge is not access to AI, but structuring the business to use it effectively.

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