From AI Tools to Workflows: What Leading AI Reports Reveal and What It Means for SMEs
Recent reports from McKinsey, Bain, Accenture, BCG, IBM, and OpenAI point to the same shift: AI is moving from standalone tools to embedded workflows. This article summarises the shared themes and explains what they mean for SMEs.
Working with SMEs to Apply AI in Real Business Workflows
Most SMEs are using AI, but often in fragmented ways. This article explores how AI can be applied within real marketing and sales workflows, based on practical work with SMEs through a Cranfield-linked initiative.