AI Has Quietly Changed the B2B Buying Journey
AI is quietly reshaping the B2B buying journey long before suppliers ever speak to buyers. From discovery and research to evaluation and shortlisting, AI increasingly influences what buyers see, compare, trust, and ultimately choose. The companies that win will not simply be the ones using more AI, but the ones that are easiest for both humans and AI systems to understand.
Machine Legible Marketing: How AI Agents Are Changing Demand Generation for SMEs
AI agents are beginning to change how buyers discover, compare, and evaluate companies. For SMEs, the challenge is no longer just being visible online. It is becoming clear, structured, and machine readable enough for both humans and AI systems to understand, trust, and recommend.
AI Workflows for SMEs: Why Adoption Isn’t the Problem, Execution Is
Most SMEs are already using AI, but few are seeing meaningful results. The issue is not adoption, it is execution. While tools are being introduced across functions, underlying workflows remain unchanged, limiting impact. The organisations that generate value from AI are those that redesign how work flows across data, decisions, and actions. For SMEs, the challenge is not access to AI, but structuring the business to use it effectively.