The Messy Middle: Why SMEs Are Caught Between Spreadsheets, CRM and AI
Revenue Operations, Commercial Intelligence Alexander Twibill Revenue Operations, Commercial Intelligence Alexander Twibill

The Messy Middle: Why SMEs Are Caught Between Spreadsheets, CRM and AI

Many SMEs believe they have a technology problem. In reality, they are often caught between traditional processes, digital systems and emerging AI capabilities. Discover why workflow design, not just technology adoption, is becoming a critical source of competitive advantage.

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AI Workflows for SMEs: Why Adoption Isn’t the Problem, Execution Is
Insights Alexander Twibill Insights Alexander Twibill

AI Workflows for SMEs: Why Adoption Isn’t the Problem, Execution Is

Most SMEs are already using AI, but few are seeing meaningful results. The issue is not adoption, it is execution. While tools are being introduced across functions, underlying workflows remain unchanged, limiting impact. The organisations that generate value from AI are those that redesign how work flows across data, decisions, and actions. For SMEs, the challenge is not access to AI, but structuring the business to use it effectively.

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